Brand Governance™ Retainer
Protect and compound your brand equity with ongoing fractional CMO leadership and execution.
Most companies make a critical mistake after investing in brand strategy: they let it decay. Without continuous oversight, brand equity erodes—inconsistent messaging, off-brand creative, channels working in silos, tactics that prioritize quick wins over sustainable positioning.
The Brand Governance™ Retainer solves this. We act as your Fractional Chief Brand Officer, providing ongoing strategic leadership and execution to protect and compound your brand equity over time.
We offer three levels of governance:
Stewardship Tier ($10K/month)
Orchestration Tier ($15K/month)
Command Center Tier ($22K/month)
People
Ideal For
Companies committed to sustained brand building who want expert guidance without hiring a full-time CMO and team.
Cost
Investment
$10,000-$22,000 / month
Time
Timeline
6-12 months
What You Get
1
Monthly strategic reviews and performance reporting
2
Quarterly strategy sprints (roadmap refresh)
3
Creative governance (ensuring brand consistency)
4
Brand Equity Index™ tracking (quarterly)
5
Content production and campaign management (tier-dependent)
6
On-demand advisory access (24hr to 4hr response depending on tier)
Other Services
Brand Equity
Architecture™ Roadmap
Build the strategic foundation that turns marketing spend into compounding brand equity.
What You Get:
- Brand Equity Index™ baseline score (0-100)
- Complete strategic playbook (50-60 pages)
- Audience segmentation and positioning strategy
- Omnichannel activation blueprint
- 12-month roadmap with 90-day quick-start plan
- 90-minute Strategic Alignment Session with leadership
Market Authority
Ecosystem™
Transform strategy into assets—the video content and digital experiences that position you as the premium choice.
What You Get:
Brand Governance™
Retainer
Protect and compound your brand equity with ongoing fractional CMO leadership and execution.
What You Get:
Market Expansion
Protocol™
Identify and conquer your next growth horizon—new markets, audiences, and categories
What You Get:
Brand Equity
Architecture™ Roadmap
Build the strategic foundation that turns marketing spend into compounding brand equity.
What You Get:
- Brand Equity Index™ baseline score (0-100)
- Complete strategic playbook (50-60 pages)
- Audience segmentation and positioning strategy
- Omnichannel activation blueprint
- 12-month roadmap with 90-day quick-start plan
- 90-minute Strategic Alignment Session with leadership
Market Authority
Ecosystem™
Transform strategy into assets—the video content and digital experiences that position you as the premium choice.
What You Get:
Brand Governance™
Retainer
Protect and compound your brand equity with ongoing fractional CMO leadership and execution.
What You Get:
Market Expansion
Protocol™
Identify and conquer your next growth horizon—new markets, audiences, and categories
What You Get:
Brand Equity
Architecture™ Roadmap
Build the strategic foundation that turns marketing spend into compounding brand equity.
What You Get:
- Brand Equity Index™ baseline score (0-100)
- Complete strategic playbook (50-60 pages)
- Audience segmentation and positioning strategy
- Omnichannel activation blueprint
- 12-month roadmap with 90-day quick-start plan
- 90-minute Strategic Alignment Session with leadership
Market Authority
Ecosystem™
Transform strategy into assets—the video content and digital experiences that position you as the premium choice.
What You Get:
Brand Governance™
Retainer
Protect and compound your brand equity with ongoing fractional CMO leadership and execution.
What You Get:
Market Expansion
Protocol™
Identify and conquer your next growth horizon—new markets, audiences, and categories
What You Get:
Brand Equity
Architecture™ Roadmap
Build the strategic foundation that turns marketing spend into compounding brand equity.
What You Get:
- Brand Equity Index™ baseline score (0-100)
- Complete strategic playbook (50-60 pages)
- Audience segmentation and positioning strategy
- Omnichannel activation blueprint
- 12-month roadmap with 90-day quick-start plan
- 90-minute Strategic Alignment Session with leadership
Market Authority
Ecosystem™
Transform strategy into assets—the video content and digital experiences that position you as the premium choice.
What You Get:
Brand Governance™
Retainer
Protect and compound your brand equity with ongoing fractional CMO leadership and execution.
What You Get:
Market Expansion
Protocol™
Identify and conquer your next growth horizon—new markets, audiences, and categories
What You Get:
Brand Equity
Architecture™ Roadmap
Build the strategic foundation that turns marketing spend into compounding brand equity.
What You Get:
- Brand Equity Index™ baseline score (0-100)
- Complete strategic playbook (50-60 pages)
- Audience segmentation and positioning strategy
- Omnichannel activation blueprint
- 12-month roadmap with 90-day quick-start plan
- 90-minute Strategic Alignment Session with leadership
Market Authority
Ecosystem™
Transform strategy into assets—the video content and digital experiences that position you as the premium choice.
What You Get:
Brand Governance™
Retainer
Protect and compound your brand equity with ongoing fractional CMO leadership and execution.
What You Get:
Market Expansion
Protocol™
Identify and conquer your next growth horizon—new markets, audiences, and categories
What You Get:
Brand Equity
Architecture™ Roadmap
Build the strategic foundation that turns marketing spend into compounding brand equity.
What You Get:
- Brand Equity Index™ baseline score (0-100)
- Complete strategic playbook (50-60 pages)
- Audience segmentation and positioning strategy
- Omnichannel activation blueprint
- 12-month roadmap with 90-day quick-start plan
- 90-minute Strategic Alignment Session with leadership
Market Authority
Ecosystem™
Transform strategy into assets—the video content and digital experiences that position you as the premium choice.
What You Get:
Brand Governance™
Retainer
Protect and compound your brand equity with ongoing fractional CMO leadership and execution.
What You Get:
Market Expansion
Protocol™
Identify and conquer your next growth horizon—new markets, audiences, and categories
What You Get:
Brand Equity
Architecture™ Roadmap
Build the strategic foundation that turns marketing spend into compounding brand equity.
What You Get:
- Brand Equity Index™ baseline score (0-100)
- Complete strategic playbook (50-60 pages)
- Audience segmentation and positioning strategy
- Omnichannel activation blueprint
- 12-month roadmap with 90-day quick-start plan
- 90-minute Strategic Alignment Session with leadership
Market Authority
Ecosystem™
Transform strategy into assets—the video content and digital experiences that position you as the premium choice.
What You Get:
Brand Governance™
Retainer
Protect and compound your brand equity with ongoing fractional CMO leadership and execution.
What You Get:
Market Expansion
Protocol™
Identify and conquer your next growth horizon—new markets, audiences, and categories
What You Get:
Brand Equity
Architecture™ Roadmap
Build the strategic foundation that turns marketing spend into compounding brand equity.
What You Get:
- Brand Equity Index™ baseline score (0-100)
- Complete strategic playbook (50-60 pages)
- Audience segmentation and positioning strategy
- Omnichannel activation blueprint
- 12-month roadmap with 90-day quick-start plan
- 90-minute Strategic Alignment Session with leadership
Market Authority
Ecosystem™
Transform strategy into assets—the video content and digital experiences that position you as the premium choice.
What You Get:
Brand Governance™
Retainer
Protect and compound your brand equity with ongoing fractional CMO leadership and execution.
What You Get:
Market Expansion
Protocol™
Identify and conquer your next growth horizon—new markets, audiences, and categories
What You Get:
Brand Equity
Architecture™ Roadmap
Build the strategic foundation that turns marketing spend into compounding brand equity.
What You Get:
- Brand Equity Index™ baseline score (0-100)
- Complete strategic playbook (50-60 pages)
- Audience segmentation and positioning strategy
- Omnichannel activation blueprint
- 12-month roadmap with 90-day quick-start plan
- 90-minute Strategic Alignment Session with leadership
Market Authority
Ecosystem™
Transform strategy into assets—the video content and digital experiences that position you as the premium choice.
What You Get:
Brand
Governance™ Retainer
Protect and compound your brand equity with ongoing fractional CMO leadership and execution.
What You Get:
Market Expansion
Protocol™
Identify and conquer your next growth horizon—new markets, audiences, and categories
What You Get:
Brand Equity
Architecture™ Roadmap
Build the strategic foundation that turns marketing spend into compounding brand equity.
What You Get:
- Brand Equity Index™ baseline score (0-100)
- Complete strategic playbook (50-60 pages)
- Audience segmentation and positioning strategy
- Omnichannel activation blueprint
- 12-month roadmap with 90-day quick-start plan
- 90-minute Strategic Alignment Session with leadership
Market Authority
Ecosystem™
Transform strategy into assets—the video content and digital experiences that position you as the premium choice.
What You Get:
Brand
Governance™ Retainer
Protect and compound your brand equity with ongoing fractional CMO leadership and execution.
What You Get:
Market Expansion
Protocol™
Identify and conquer your next growth horizon—new markets, audiences, and categories
What You Get:
Brand Equity
Architecture™ Roadmap
Build the strategic foundation that turns marketing spend into compounding brand equity.
What You Get:
- Brand Equity Index™ baseline score (0-100)
- Complete strategic playbook (50-60 pages)
- Audience segmentation and positioning strategy
- Omnichannel activation blueprint
- 12-month roadmap with 90-day quick-start plan
- 90-minute Strategic Alignment Session with leadership
Market Authority
Ecosystem™
Transform strategy into assets—the video content and digital experiences that position you as the premium choice.
What You Get:
Brand
Governance™ Retainer
Protect and compound your brand equity with ongoing fractional CMO leadership and execution.
What You Get:
Market Expansion
Protocol™
Identify and conquer your next growth horizon—new markets, audiences, and categories
What You Get:
Brand Equity
Architecture™ Roadmap
Build the strategic foundation that turns marketing spend into compounding brand equity.
What You Get:
- Brand Equity Index™ baseline score (0-100)
- Complete strategic playbook (50-60 pages)
- Audience segmentation and positioning strategy
- Omnichannel activation blueprint
- 12-month roadmap with 90-day quick-start plan
- 90-minute Strategic Alignment Session with leadership
Market Authority
Ecosystem™
Transform strategy into assets—the video content and digital experiences that position you as the premium choice.
What You Get:
Brand
Governance™ Retainer
Protect and compound your brand equity with ongoing fractional CMO leadership and execution.
What You Get:
Market Expansion
Protocol™
Identify and conquer your next growth horizon—new markets, audiences, and categories
What You Get:
Enterprise Discipline. Entrepreneurial Drive.
Enterprise Discipline. Entrepreneurial Drive.
5 years leading strategy for Lincoln, Ford, Diageo.
Today, leading a team that brings enterprise thinking to growth-stage organizations.
Services
About us
2026 copyright
Services
About us
2026 copyright