Market Authority Ecosystem™
Build the assets.
12–20 weeks · Starting at $45,000
All services
Brand Equity Architecture™
Find the market position your brand can own, and the evidence to prove it.
- Timeline
- 8 weeks
- Investment
- Starting at $20,000
Who it’s for
- You’ve outgrown the brand you started with.
- Each location, partner, or channel tells your story a little differently.
- You’re about to expand and want the position set first.
What changes
Your North Star is tested against evidence. You leave with one ownable market position and a brand thesis that governs every dollar you spend afterward.
How it works
- 1Market assessmentWhere your industry is heading over the next 5 years and what could disrupt it.
- 2Customer assessmentHow your customers’ expectations are changing.
- 3Competitive assessmentWhat competitors promise, how well they deliver, and what their customers say about them.
- 4PositioningWhat you must match to compete, where you stand apart, and the position you can own.
- 5Brand thesisBrand thesis and strategic definition.
What you get
- The Communications Playbook, a living document that holds every item below
- Discovery findings
- Scored competitive landscape
- Positioning
- Brand thesis
- Big idea
- Creative direction
- Execution options
Investment
- Price
- Starting at $20,000
- Timeline
- 8 weeks
- Terms
- [PLACEHOLDER: payment terms]
What comes next
Brand Governance™ Retainer
Run it.
6-month minimum · From $10,000/month · 3 tiers
Next step
Define your North Star first.
The Visualization Assessment is complimentary. Your leadership team completes it, and we turn the answers into a Visualization Roadmap that every engagement is measured against.
Start with a 20-minute fit call(opens in a new tab)