About
Enterprise discipline. Entrepreneurial drive.
BrandHrt Evolution is a brand and market strategy firm. We build market authority that compounds into brand equity for owner-led companies growing across locations, markets, and retail partners.
The Evolution Method
Our proprietary go-to-market system governs every engagement. It begins with your North Star, defined through the Visualization Assessment. Discovery then tests it against evidence: where your market is heading, how your customers’ expectations are changing, and where competitors fall short. The result is a brand thesis, what we observe, what we believe, and how your brand brings that belief to life, which sets the position you can own. From there, we create, launch, measure, and govern the work so it compounds.
Founder
Ylondia Portis
Founder and CEO
For more than 20 years, I led research, insights, and strategy advising top-tier brands like GM, Ford, Lincoln, Diageo, and Perrigo, and assessed markets for national and regional homebuilders. Across more than 100 go-to-market launches, the same pattern held: a handful of decisions determined success, and the rest was noise. I founded BrandHrt to bring that discipline to owner-led companies that don’t have a CMO, but can’t afford to grow without one.
The team
The right team for your engagement.
A focused team of strategists, researchers, and producers.
Melissa
Director of Operations & Growth
Sunanna
Business Development & Small Business Advocate
Matt
Projects Manager
Noor
Business Analyst & Insights Strategist
Llexxi
Creative Planner
Also from BrandHrt
We also build BrandHrt GO!(opens in a new tab), which helps founder programs move founders to market faster.
Next step
Define your North Star first.
The Visualization Assessment is complimentary. Your leadership team completes it, and we turn the answers into a Visualization Roadmap that every engagement is measured against.
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